Hedstrom – Ball Bounce and Sport Inc. – Acquires the assets of the Regent Sports Corporation
ASHLAND OH USA – In an effort to offer additional exciting products to consumers, Jim Braeunig, the President & CEO of Ball, Bounce and Sport Inc., dba Hedstrom, has announced today that Hedstrom has completed the acquisition of the assets of the Sporting Goods and Game Company, Regent Sports Corporation. This marks the fourth acquisition Hedstrom has completed in 2012.
“I am extremely excited about the acquisition of Regent Sports Corporation. This acquisition will allow us to become a major player in the Sporting Goods channel with exciting, well-established brands and consumer awareness. We have now executed our Retail Strategy to serve our Retail Partners in Fitness, Sporting Goods, and Toys with well recognized Brands such as Mitre®, Halex®, MacGregor®, Bosu®, Disney®, Marvel®. Nickelodeon®, and many others. This platform will allow significant organic growth opportunities.”
Regent comes to Hedstrom with an extensive array of products as a leading manufacturer of baseball, basketball, billiards, darts, dartboards, outdoor games, soccer, table games, and tailgate items. For more than 70 years, Regent Sports has provided children and families with high quality sporting goods under the Diamond®, Halex®, MacGregor®, Mitre® and Regent® brands. Hedstrom is excited to continue to offer these brands to their consumers.
This extension to Hedstrom’s already impressive array of products will help to round out the markets and consumers that Hedstrom serves. The active nature of all Regent products complement Hedstrom’s existing product lines in the toy and fitness divisions. Hedstrom plans to leverage its strong retail and global distribution channels to extend Regent’s presence in the retail environment.
Founded in 1913 as Eagle Rubber in Ashland, Ohio, Hedstrom has blossomed into a company with a wide variety of products. Hedstrom Entertainment has 99 years of experience in the manufacture, sales and distribution of toys. Already conquering the play ball market with a majority share at retail, Hedstrom continues to grow its product offerings. In addition to expanding its product lines, Hedstrom is moving into new markets. With a core focus on children of ages 2-8, they also create exciting products targeted to tweens and babies.