Hedstrom Fitness – Maker of BOSU® – Acquires Exclusive Worldwide Distribution Rights to the Kamagon Ball to Round out its Offering
Hedstrom Fitness, manufacturer and distributor of the BOSU® Ball, inked a deal November 5 for exclusive worldwide distribution rights to manufacture and market the Kamagon product line of water-filled, kettlebell-esque exercise balls that challenge muscles while stimulating the nervous system for a more powerful, effective full-body workout.
The addition of the Kamagon product line to the growing Hedstrom Fitness suite of unique, versatile, effective fitness products is part of an aggressive growth plan the company has undertaken this year to dominate the fitness market with equipment delivering intensely simple performance.
Most well-known for the BOSU®, Hedstrom Fitness is the original manufacturer of the Kamagon product line. And, much like with the BOSU, bringing Kamagon into the product offering fold made business sense for both parties as Hedstrom plans to leverage its strong retail and global distribution channels to extend Kamagon’s presence both internationally and in the retail environment.
“Our business model is to seek distinctive athletic products that fit our brand, work together and put us in both the manufacturer and distributor seats. BOSU®, our first product fitting this bill, proved to be a tremendous success,” said Mike Kelly, CFO Hedstrom Fitness. “Now, we want to achieve that same success with Kamagon plus leverage BOSU® programming to provide Kamagon ball users with an unparalleled fitness experience.”
Proven to more effectively engage muscles to a deeper level, the Kamagon was initially adopted into the Mixed Martial Arts and similar markets. In addition, it is used by NFL, MLB, NHL, NBA, Rex Bull Racing and NCAA major sports teams as part of their overall conditioning routines. Hedstrom Fitness will be catapulting Kamagon from the major sports arenas into the general fitness, rehab and active aging markets while at the same time exposing traditional Kamagon users to the BOSU®.
Kamagon products are uniquely versatile water motion or Hydro-Inertia™ balls that create unstable resistance to challenge the muscles while simultaneously stimulating the nervous system. The Kamagon causes the body to recruit and use additional muscle fibers to perform the same exercises as would be performed with kettlebells or medicine balls but with the added core impact of Hydro-Inertia for a stronger, more effective full body workout. Ultimately, the Kamagon teaches the body more effective movement thought a mind/body connection, similar to that of the BOSU®. Hedstrom Fitness has received positive feedback on the 9″ product from retail partners and by early next year consumers should start seeing them available on the Kamagon.com web site and through participating retail partners. Kamagon balls are designed for fitness enthusiasts, athletes (from general to pro for MMA, football, hockey, basketball, soccer, tennis, etc.), rehabilitation patients and older adults. For more information: www.Kamagonball.com
- Water-filled, durable rubber balls that increase in weight depending on the amount of water added.
- Fusion of a medicine ball and kettle bell but softer and gentler to use. Offers the added benefit of cost effective fitness as one Kamagon ball is substantially less expensive than buying all weight levels of both medicine balls and kettlebells.
- Sizes include a 14″ ball which fills up to 50lbs and a 9″ ball which fills to 15lbs.
About Hedstrom Fitness
Hedstrom Fitness is a newly created division of Ball, Bounce and Sport Inc., one of the nation’s premier manufacturers, distributors and marketers of play and sports balls with more than 175 employees and distribution networks in the U.S. and Canada. In April 2012, Hedstrom acquired exclusive, worldwide distribution of BOSU® products from Fitness Quest Inc. Officially launched in 2000, the BOSU® Balance Trainer helped to introduce the concept of balance training to elite athletes and coaches, fitness professionals, medical and rehabilitation specialists, and schools and universities. Based in Ashland, Ohio, Hedstrom Plastics, a sister division, currently manufactures commercial and retail versions of the BOSU Balance Trainer and BOSU Ballast Ball, as well as exercise balls, surf boarding training devices, and medicine balls. For more information visit www.BOSU.com, www.Hedstrom.com, and www.HedstromPlastics.com.
Michelle Moore, Involve