SUSAN GIBSON, JSJ PRODUCTIONS, INC.

I am beyond excited to introduce you to RotoWorldMag.com, the recently launched new RotoWorld® website and digital interface to RotoWorld® magazine. RotoWorld®’s new web presence is new in every way, from design to content, and it is exciting in what it can do for you.

Different from most industry sites, RotoWorldMag.com reads like a magazine and has been designed to Showcase the Rotational Molding industry and provide a Rotational Molding Online RotoTrade® Show that is open 24 hours a day, 7 days a week, 365 days a year! We believe viewers will find this new website comprehensive and compelling regarding what the rotational molding industry is, what it offers and where and how it can grow. From a basic understanding of the process to the latest breaking innovations and news, viewers both within the industry and outside of the industry will see and want to invest in the story of rotational molding through RotoWorldMag.com. The site has been designed to assist Rotomolders, Suppliers, Designers, Educators and OEMs in growing new markets for rotationally molded products. Our mission is to facilitate the fastest growing segment of our readership, which is the end user market.

Because Rotational Molding is a smaller market within the plastics manufacturing industry as a whole, we believe it is now more important than ever before to engage in the “Story Building” of the Rotational Molding brand. As an independent entity in the rotational molding industry that partners with industry trade associations, rotomolders, suppliers, designers, educators and end users, we feel we are the perfect entity to tell that story and be instrumental in growing the brand.

Media research indicates that 73% of all consumers initially find out about a brand through Paid Media (Print, TV Advertising, Web, etc.) This is followed by approximately 23% who initially find out through Owned Media (Copy, Editorial, Press Releases, etc.) and the remainder first find out through Earned Media (Social Media) when their customers invest by engage in discussions offering support, loyalty, advocacy, etc.

There are three proven approaches to marketing and gaining the best from multi-channel media and a competitive advantage, boost your ROI and result in wins in your markets. These work in this order: (1) Image Building; (2) Message Building; and (3) Discussion Building.

Regarding image, I once heard someone say, “People can only go in their minds where they’ve been before.” This speaks volumes about how important image building is in terms of being able to sell your brand, which essentially is your products and your services. People read and remember what interests them; so how you build your message is critical. Remember that right brain consumers always win over logic (left brain). Right brain thinkers are always compelled first by image, the overall big picture. They think they know you once they are comfortable with your image. With that said, in a recessed economy, you must increase your message to the left-brain thinkers to get people to respond. I’ve learned that it takes “hunters” and “skinners” to accomplish success. Hunters are right-brained thinkers, or big picture thinkers, and skinners, left brain thinkers, are the ones that get into the details and make it all come together. It takes both.

Once these components are solidly in place, it is time to steer the best possible discussions with existing and potential customers. This can best be done with a solid retention plan in place. Show your customers that you appreciate them. Involve them and their best interests in your business through personal contact, letters and emails, etc. Treat your customers like gold.

Our Mission
Just as we debuted RotoWorld® magazine in 2005, before you now is the debut of RotoWorldMag.com, an independent global web platform for the rotational molding industry, plastics design industry as it relates to the process of rotational
molding and end users of rotationally molded products. RotoWorldMag.com is brought to you by JSJ Productions, Inc. as the online interface to RotoWorld® magazine, the premier magazine in the plastics manufacturing industry.

RotoWorld® magazine’s mission is to promote the process attributes and design applications of the rotational molding process on a global basis, thereby playing an important role in the growth and development of the rotational molding industry. RotoWorld’s new website has the same mission.

Phase I is just the beginning of this new and exciting journey with RotoWorldMag.com. The story building begins with a website that is very visual and easy to navigate. It features a Product Showcase displaying varied types of products being produced by rotational molding throughout the world. There are a series of ‘Call to Action’ elements including Industry Events (a place to keep up with the important events coming up, link to and get signed up); Design & Vision (a place to gain a comprehensive picture of the product design process); and instrumental to the site, Online RotoTrade® Show. Viewers can visit a sample issue of the printed Rotation® magazine, read features much like those featured in the printed magazine, which will reach out to viewers both within and outside of the industry and play a part in telling them the story of rotational molding. The site features RotoWorld® Global Contributing Editors connecting them to the world to further assist them in finding and reporting on items of interest to the industry.

Giving back and social responsibility is very important to us and through RotoWorldMag.com as well as RotoWorld® magazine, we are pleased to announce that we have partnered with the “Hippo Roller” project in South Africa to help bring education and awareness to their worthy efforts of supplying clean water to rural Africans and others around the world. There is a lot more exciting news coming on this element of our plan, so stay tuned!

A big feature of RotoWorld® and RotoWorldMag.com is our partnership and close connection to the various important Associations around the world that work diligently to provide a place where industry people can come together to learn best practices, new ideas and technology to better their businesses and subsequently better the industry. We are very proud of our working relationship with all these groups and will be supporting their efforts and growth in every way possible through RotoWorld® magazine and the new RotoWorld® website. If you are not a member of one of these groups currently, we encourage you to go to the “Associations” page on our new website, learn about each one and become part of them today.

The basics of the industry are well covered on the new website including a growing list of product applications, an overview of the industry by Dr. Paul Nugent, a thorough look at the industry by Professor Roy Crawford and myself, a deep look into rotational molding product design by Michael Paloian and a place where technical updates are posted to help those in the industry grow, and to show those outside the industry that our industry places a big emphasis on research and discovering new technologies in order to push the capabilities of the industry forward.

Along with the new site will come a monthly e-newsletter highlighting latest news, products, technology, rotomolders, designers and suppliers and end users.

Online RotoTrade® Show
The Online RotoTrade® Show is one of the biggest highlights of the new website in terms of connecting people and growing the industry. Everyone knows these days that the world is getting smaller and people communicate and work together around the globe on a regular basis. RotoWorld® and RotoWorldMag.com reach throughout the world to rotomolders, suppliers, designers, educators and end users. The Online RotoTrade® Show provides the industry an independent venue to stay in touch with existing and potential customers 24 hours a day, 7 days a week, 365 days a year. It is place where you can connect, share your brand, showcase your products and even share a video.

If you want to have your company represented in the Online RotoTrade® Show, it is simple to do. Just go to Page 52 inside this issue for full printed details. Get signed up. Or you can go to RotoWorldMag.com and click on the Online Store. Go to the Online RotoTrade® Show and gain access to the brochure, forms and get signed up online. If you need further information, just call RotoWorld® at 512.894.4106.

Online RotoWorld® Store
The new RotoWorld® Online Store at RotoWorldMag.com is an integral element of our new website. It provides a venue that has been long requested by our readers. It is an easy go to place to order past issues, subscriptions, sign up for a listing in the Online RotoTrade® Show or donate to the “Hippo Roller” project. Be sure to check this out and watch for coming additional items to be placed in the online store.

Phase II is Coming
As exciting as phase I is of the new RotoWorldMag.com is, there is more coming right behind it. The Online Trade Show will grow in features and elements. The website will incorporate major markets for the industry. We’ll be adding a fully indexed article library that can be accessed online. And, we’ll be constantly adding more new and exciting features to the website.

RotoWorldMag.com provides the possible digital interface to the printed RotoWorld® magazine, which our customers and readers have come to count on over the past 20 years of publishing for the rotational molding industry. The new website compliments and adds an important element to ensuring that we are reaching all levels of prospects from within and outside the industry optimizing the growth of the rotational molding industry. Please join us today on RotoWorldMag.com!